01DISCOVER
Conversion architecture
Lead with the value, answer the objections and guide visitors towards one clear action.
WEB DESIGN & DIGITAL PRODUCTSSERBIA / GLOBAL
Web experiences
that think.
Premium websites and landing pages for brands, products and services. We combine clear messaging, distinctive design and purposeful interaction to help people understand your offer and take the next step.
EXAMPLE JOURNEY
01Attention captured00:03
02Intent detected00:19
03Lead qualifiedNOW
SAMPLE FIT0/100
NOVA / AI CONCIERGEDEMO
What should this page make your visitors do first?
DESIGNING THE GAP BETWEENINTEREST → ACTION
STRATEGY✦UX/UI✦FRAMER✦WEBFLOW✦GSAP✦AI AGENTS✦CRM AUTOMATION✦ANALYTICS✦
STRATEGY✦UX/UI✦FRAMER✦WEBFLOW✦GSAP✦AI AGENTS✦CRM AUTOMATION✦ANALYTICS✦
01 / APPROACH
Clarity creates momentum.
Make your offer clear. Make the next step obvious.
Your visitors need to understand what you do, why it matters and why they should trust you. We build that story into every section and interaction.
BUILT AROUND YOUR NEXT MOVE
Launch a product. Introduce a service. Refresh your brand’s website.
02 / THE SYSTEM
One experience.
One experience.
Four connected layers.
From the first impression to the first enquiry: a clear message, purposeful interaction, useful questions and a handoff your team can act on.
02ENGAGE
Cinematic motion
Use movement to explain your product, direct attention and make each interaction feel considered.
03QUALIFY
AI project concierge
Capture the goal, scope, budget and timing in a guided brief, ready for a human response.
04ACTIVATE
Automated handoff
Send enquiries to your inbox or CRM with the context your team needs to follow up.
03 / EXPERIENCE
Make the value visible. Make the experience memorable.
Show how your product works, bring key details into focus and give visitors useful feedback at every step.
Dimensional storytelling
Use depth and layers to explain relationships, with performance and readability built into the brief.
MOVEWITHMEANING
Kinetic typography
Bring the key message into focus with scroll and hover interactions.
78INTENT
Data made tangible
Show progress, decisions and next steps so visitors understand what the system is doing.
04 / SELECTED PROTOTYPESProof through
Proof through
possibility.
Three interactive concepts. Try a product workflow, a consultation journey and a wellness explorer. These are studio prototypes, not client results.
AETHER / OSCLARITY, IN MOTION
INTELLIGENCE, ORCHESTRATED
From noise.
To next steps.
To next steps.
Bring scattered context into one workspace. Shape a plan, review the details and decide what moves forward.
Interactive concept · Sample content, no connected accounts.
WORKSPACE / PREVIEW
YOUR NEXT MOVE
A launch with a clear owner.
- 01CONTEXTBrief · team notes · release checklist
- 02PLANA focused launch plan
- 03CONTROLYou choose what moves forward
3 SAMPLE SOURCESHUMAN REVIEW REQUIRED
CONTEXT → PLAN → HUMAN HANDOFFTRY THE WORKFLOW YOURSELF ↗
NORTHSTARINDEPENDENT ADVISORY
A CLEARER NEXT CHAPTER
Clarity for
complex capital.
complex capital.
Every decision starts with a different question.
Let’s find yours.
Interactive concept · No information is sent or saved.
THOUGHTFUL QUESTIONS. CLEARER CONVERSATIONS.EXPLORE THE THREE STEPS ↑
ARCWELLA LITTLE MORE IN TUNE
A MORE THOUGHTFUL EVERYDAY
Your day.
In a new light.
In a new light.
Explore the rhythms behind your everyday. Find a focus, make room for questions and start a more useful conversation.
Educational concept · Sample days, no health assessment.
A QUESTION WORTH EXPLORING
Where does your day slow down?
Look at the space between being busy and switching off. Explore a sample day to uncover useful questions.
NOTICE THE PATTERN. START A CONVERSATION.YOUR CURIOSITY IS THE STARTING POINT ↗
FROM THE STUDIO / OUR PRODUCTSWe build our own
We build our own
tools, too.
Our product work starts with a practical problem. PinReply brings website feedback and the conversation around it into one place.
CHROME EXTENSION / BY NEW MINDS
PinReply
Website feedback, in the right place.
Point to an element, add a visual comment and share the captured view. Clients can reply through a guest link, keeping the discussion connected to the change.
PINREPLY / REVIEWEXAMPLE
HOMEPAGE
Make room
for the idea.
05 / AI CONCIERGE
Start the conversation with useful context.
Nova guides visitors through a focused project brief. Your team receives the offer, audience, goals, budget and timing together, ready for a useful first reply.
- 01Collects the project goal and audience
- 02Captures scope, timing and budget
- 03Suggests a suitable service route
- 04Sends the brief for human review
NOVA / SAMPLE BRIEFILLUSTRATIVE EXAMPLE
Mapping intent
PRIMARY OUTCOMEQualified calls
AUDIENCESaaS founders
RECOMMENDEDConversion System
ROUTEProject brief→Human review
06 / SERVICESStart focused.
Start focused.
Add intelligence.
Choose the scope that fits your next launch. Start with one focused page, connect AI intake or build a flagship experience around your offer.
01 / LAUNCH
Landing Sprint
For one offer, one audience and one clear action. A focused page, designed and built for launch.
FROM$1,800
- Strategy + page architecture
- Premium responsive design
- Purposeful motion system
- Framer build + analytics
- Two focused revision rounds
DESIGN + AI
02 / CONVERT
Conversion System
For a launch that needs richer interaction and a connected enquiry flow. AI briefing is included.
FROM$3,500
- Research-backed conversion story
- Advanced motion direction
- Custom interactive sections
- AI brief + CRM handoff
- Launch measurement plan
03 / INTELLIGENCE
AI Concierge
Add AI briefing to an existing site or Landing Sprint. Included in Conversion and Signature.
ADD-ON FROM$1,500
- Conversation and qualification design
- Structured brief output
- Lead scoring + routing
- CRM / inbox / calendar handoff
- Guardrails + human fallback
04 / FLAGSHIP
Signature Launch System
For a flagship launch with a distinctive visual direction, custom motion and a connected lead pipeline.
FROM$5,500
- Premium launch strategy
- Custom motion direction
- AI concierge included
- Analytics + lead pipeline
- Priority launch QA
Starting prices in USD. Final scope, integrations and cost are confirmed before work begins. Ongoing optimisation and agent monitoring from $500/month. Third-party subscriptions, ad spend and AI usage are separate.
BEYOND ONE PAGE
A website shaped around your business.
Need multiple pages, a CMS or connected booking and purchase journeys? We scope the structure, content and integrations together, then prepare an individual proposal.
INDIVIDUALLY SCOPED
07 / PROCESS
A clear path from first brief to live experience.
Signal
Guided brief, business context, audience, offer and success condition.
Est. 1–2 daysStructure
Positioning, conversion narrative, wireframe and motion concept.
Est. 2–3 daysExperience
Visual direction, responsive interface, interaction and production build.
Est. 5–8 daysActivate
AI logic, integrations, QA, analytics and a clean launch handover.
Est. 2–4 days08 / FAQBefore you
Before you
take the next step.
What is included in the starting price?+
Landing Sprint includes strategy, responsive design, purposeful motion, a Framer build, analytics setup and two revision rounds. It focuses on one offer and one language. We agree the section count, content and final scope before work begins.
Do I need to add AI Concierge separately?+
AI briefing is included in Conversion System and Signature Launch System. The standalone add-on is for an existing website or a Landing Sprint. We confirm the questions, integrations and handoff in your scope.
Does the AI concierge generate traffic?+
No. It helps existing visitors explain what they need and gives your team structured context for follow-up. Ads, outbound, SEO and partnerships bring the traffic. Any effect on conversion needs to be measured after launch.
What happens after I send a brief?+
Nova suggests a starting package. Our team reviews your enquiry and replies to clarify the scope and next step. Pricing, timing and availability are confirmed by a human. Sending a brief does not commit you to a project.
Do you build websites beyond landing pages?+
Yes. We design and build websites for brands, products and services across industries. Multi-page sites, CMS content and integrations are scoped individually. The listed packages are starting points for focused launches; a larger website receives its own proposal.
Which platforms do you use?+
Framer for focused landing pages, with Webflow or a custom build when the project needs a different CMS or more technical control. We recommend the platform around your content, integrations and the way your team will maintain the site.
Can the site be multilingual?+
Yes. We agree the target markets, languages and responsibility for translated content as part of the scope. Each language needs its own content and layout review; localisation is priced separately from a single-language launch.
Give your offer
a smarter front door.
Tell us what you sell and what your next launch needs to achieve. Get a suggested starting point, then a human reply to your enquiry.
Give the headline more room above the button.
COMMENT + CAPTURED VIEW