A mark built from possibility
A modular panel symbol connects the identity to the act of building. The exploration tests the same motif as a large graphic and a compact application icon.
formaYour idea. Your space.
A modular visual identity designed to feel expressive in a campaign and composed inside a product.
THE THINKING
An identity that makes building feel possible.
A website builder needs a recognizable personality without overpowering its customers' storefronts. The identity should feel confident in marketing, calm in the editor and clear at favicon size.
Own a distinctive color relationship
Cobalt gives the master brand energy. Ink, paper, periwinkle and apricot create a usable supporting system rather than a collection of unrelated accents.
Separate platform from storefront
Keep the editor's brand recognizable while allowing merchant content to lead. Define hierarchy, contrast and restrained brand use in commerce applications.
Independent, uncommissioned design exploration by New Minds. AI-assisted concept imagery; sample content. No client engagement, live product or measured business result is claimed. forma is a working name.