NEW MINDS ↗SAVORY HYDRATION / DESIGN STUDYINDEPENDENT DIRECTION / 01

SAVORY HYDRATION

A different
kind of ritual.

Mineral, quiet, unmistakably savory.
A counter-worthy object with the
restraint of a fragrance.

Conceptual olive Savour carton and single-serve stick pack on a limestone shelf
AI-GENERATED MATERIAL STUDY · ORIGINAL CONCEPT ARTWORK · FINISHES SUBJECT TO PRINTER VALIDATION

EXPLORE THE FLAVOR SYSTEM

A quiet identity.
Three distinct notes.

Choose a flavor to see how color, naming and packaging work together.

Pickle

Olive green and a crisp name create an unmistakably savory first impression. The mineral contour keeps the family connected.

INTERACTIVE PACKAGING STUDY · ILLUSTRATIVE FRONT PANELS

Pickle concept front in olive green

ONE SYSTEM. DISTINCT FLAVORS.

Earth, salt
and a little
curiosity.

A generous serif, a mineral contour and a quiet flavor code. Three example fronts show how the identity could extend across a wider product range.

SAVOUR IS A WORKING NAME ONLY.
FINAL NAME AND LABEL CONTENT TO BE CONFIRMED.

Pickle concept front in olive green
01 / PICKLE
Miso concept front in sand
02 / MISO
Salt and vinegar concept front in stone
03 / SALT & VINEGAR

THE DESIGN PRINCIPLE

Let the details speak.

A mineral contour, generous typography and a restrained palette make the product recognizable. Flavor names remain clear, while the tonal system leaves room for future additions.

FROM DIRECTION TO PRODUCTION

Resolve the physical details.

Format, pack count, dimensions and finishes need manufacturer input. These are front-of-pack explorations, not approved dielines or print-ready files. Embossing is a finish proposal, not a production claim.